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SEO Insights & News
Practical SEO thinking covering technical SEO, AI search, content strategy, and affiliate publishing.
Google Review Snippet Rules Now Warn of Manual Actions
Google updated review snippet structured data docs to ban fake and undisclosed incentivized reviews, with explicit manual action penalties for violations.
Google Confirms Top Stories Now Live Inside AI Overviews
Google confirms Top Stories carousels are fully live within AI Overviews in the US, changing how news content surfaces on AI-powered search queries.
Google Search Console Now Tracks Social and Video Platform Traffic
Google added Platform Properties to Search Console on July 7, letting you see how Instagram, TikTok, X, and YouTube content performs on Google Search.
Google Search Console Now Tracks AI Overview Performance
Google added dedicated AI performance reports and opt-out controls in Search Console on June 3. Here's what it means for SEO.
Google May 2026 Core Update: Full Timeline, Data and What to Do
Google's May 2026 core update rolled out May 21 to June 2 alongside the biggest Search redesign in 25 years. Here is the full timeline, early data and action plan.
Google I/O 2026: AI Mode and AI Overviews Are Now One
Google merged AI Mode and AI Overviews into a single live experience worldwide and launched AI agents in Search. Here's the SEO impact.
Google Extends Spam Policy to Cover AI Search Manipulation
Google updated its spam policy May 15 to explicitly cover AI Overviews and AI Mode manipulation - GEO tactics now risk rank demotion.
GEO vs SEO: How to Optimise for Both Without Splitting Your Effort
GEO and SEO are often framed as separate disciplines. The best path to AI citation runs through the same work that drives organic rankings.
The SEO Audit Checklist I Use on Every New Client
A transparent look at the audit process I run at the start of every engagement: what I check, why, and what the findings typically reveal.
Thin Content Recovery: A Practical Playbook
Thin content penalties are among the hardest to diagnose and slowest to recover from. Here's the methodology that produces consistent results.
How Google's AI Mode Changes Keyword Research
Google's AI Mode reshapes which queries generate clicks. Here's what this means for keyword research and content prioritisation in 2026.
Why Your SEO Isn't Compounding (And How to Fix It)
Organic growth should compound over time. If it's flatlined after 12 months of work, one of a small number of structural issues is usually responsible.
The Link Building Approaches That Still Work
Most link building tactics have a half-life. Here are the approaches that have survived algorithm updates and continue to produce results worth measuring.
GEO: Where AI Citation Actually Comes From
Perplexity, ChatGPT, and Google AI Overviews all cite sources differently. Understanding how each decides what to surface is the foundation of GEO strategy.
Affiliate SEO After the HCU: What the Data Shows
The Helpful Content Update hit affiliate sites hardest. Here's what the recovery data shows about what Google actually wants from affiliate content in 2025.
How to Build a Content Cluster That Actually Ranks
Content clusters are the dominant approach to topical authority building - but most are built wrong. Here's the structure that produces rankings.
Core Web Vitals in 2025: What Still Moves the Needle
Three years after Google made CWV a ranking signal, which metrics actually affect rankings and which are engineering theatre? Here's what the data shows.
The Internal Linking Architecture That Compounds Over Time
Most sites treat internal links as an afterthought. Done properly, internal linking is one of the highest-leverage structural moves available to an SEO.
How Google AI Overviews Are Changing SEO in 2025
Google AI Overviews are reshaping search results pages. Here's what it means for your organic traffic and how to adapt your SEO strategy.
Why Topical Authority Is the Most Important SEO Signal in 2025
Backlinks still matter, but topical authority has become the dominant ranking signal. Here's how to build it and why it matters more than ever.
Affiliate SEO After Google's Product Reviews Updates: What Still Works
Google's product reviews updates changed the affiliate SEO playbook. Here's what strategies still drive rankings and conversions in 2025.
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