Google announced on June 3, 2026, that it is rolling out dedicated generative AI performance reports inside Google Search Console, along with a toggle that lets site owners block their content from appearing in AI Overviews and AI Mode. The announcement was made via the Google Search Central Blog and has since been confirmed by Search Engine Land, Search Engine Journal, SERoundtable, and Semrush.

What the AI performance reports show

The new reports give site owners a dedicated view of how their content performs within AI-generated search features — specifically AI Overviews and AI Mode. Available dimensions include impressions, pages, countries, devices, and dates.

The notable omission: click data is not included. Google is not reporting clicks from AI Overviews in these reports, which limits their usefulness for measuring traffic impact directly. This is a significant gap. Whether Google adds click attribution in a future iteration has not been confirmed.

Until now, there was no structured way inside Search Console to separate AI Overview impressions from standard organic impressions. This report is the first native tool for that.

The opt-out controls

Alongside the reports, Google is testing an AI blocking toggle. Site owners in the UK can use it to opt out of having their content appear in AI Mode and AI Overviews. Google has confirmed:

  • Sites that opt out will not receive traffic or impressions from generative AI features.
  • The blocking decision will not be used as a ranking signal for standard (non-AI) organic results — opting out should not harm core search visibility.
  • The rollout is currently limited to the UK, in response to UK regulatory requirements. Google has said it will expand access after sufficient testing.

What to do now

For most sites, no immediate action is required. The AI performance reports are rolling out gradually and may not be visible in your Search Console yet. Check your property and look for a new “Generative AI” or “AI Search” section in the Performance area.

If you are a UK-based publisher or manage UK-registered properties, you may already have access to the blocking controls. Before toggling anything, consider this carefully: opting out of AI features means zero impressions or traffic from AI Overviews and AI Mode. For most sites that currently derive meaningful referral traffic from AI Overviews, the cost of opting out outweighs the benefit of the gesture.

Advise clients to baseline first. Once the reports are available, document baseline AI impression data before making any content or structural changes. This will be valuable context for understanding the impact of future AI Overviews rollout changes or the May 2026 core update (which completed June 2).

For publishers concerned about content being used in AI responses without attribution, the blocking control is real and confirmed not to affect standard rankings. That changes the calculus for news publishers, premium content sites, and others who have been reluctant to act without a safe opt-out path.

What we don’t know yet

Google has not confirmed when the AI performance reports will be available to all Search Console users globally, nor when the AI blocking controls will expand beyond the UK. Click-level data from AI Overviews remains absent from reporting, which means measuring the actual traffic cost of appearing in (or being excluded from) AI features remains difficult.

The official announcement is available at Google Search Central Blog.